SEARCH ENGINE MARKETING
SEARCH ENGINE MARKETING (SEM)
Ad campaigns and Ad Groups
Ad Text
Landing pages with Call to Action CTA
CASE STUDY
Mr. X who owns a coffeehouse wants to build his business and drive more customers into his coffee shop using search engine marketing techniques. As a part of our strategy we bid on keywords which give us the opportunity for their ads to appear when the users search for it.
Keywords include ‘best coffee shop’, ‘coffee shop near me’, ‘where can i find coffee’
The next step is to create ad groups for each campaign. For example one ad group can take care of the coffee house as a whole while another ad group or sub-category might be specific for espresso, latte, cappuccino etc.
The quality score of the ads also matter because not every ad appears when you search for a product/service. We analyse the quality of the ad as a part of our SEM strategy.
After this the AD is rolled out in various search engine providers. The engagement and conversions are then measured and further ads are then optimised according to the results.
