The latest developments in technology have made our lives easier and AR is one of the biggest technology advancements trends that will only get bigger and better. We have all been using AR in our daily lives, maybe not knowing it is Augmented Reality. AR is mostly there in your smartphones and also available as wearables like AR smart glasses. For example, if you want to purchase and try on a set of glasses from the comfort of your homes you could try them on just with a click on your smartphones.
AR is used in Snapchat lenses where you can play around with the filters and a lot of us have already used it. Furniture and kitchen appliances giant IKEA offers AR in their IKEA place App that provides you the freedom to see how a furniture set would look like in your house. AR superimposes digital information directly on real objects or environments and allows you to process the digital and physical simultaneously.
You get to try out clothes or products at the convenience of your home. Shoppers can try various products without human interaction and decide on buying. AR can address the issue of uncertainty from purchase decisions or returns. Return rates for products purchased online can be considerably reduced by using AR.
The main benefit of AR is that it creates value through personalized content. Brands get deeper and create something unique.
Many companies have already started using AR to enhance customer experiences. AR technology is said to grow in the coming years.
AR can reduce the customer service staff. By using an AR app a customer can get to know about the self-service overlay. They can find answers to repeated questions by reading an FAQ present in the overlay reducing the number of queries.
Interactive AR can help marketers to measure engagement. Brands that use innovative ways and the latest technology to connect to their potential customers giving a great experience to shoppers end up being their first choice to purchase. The latest developments in AR marketing are impressive and have more to offer in the future.
Augmented reality can make materials like business cards and brochures look engaging by adding a virtual component. Users can scan their smartphones to view a range of features giving them more information and give a personalized connection with the brand.
Learning is made more interesting using AR. The technology used makes learning modes more diverse by incorporating more visual content for visual learners. It gives the advantage for students to learn and understand certain concepts with demonstration. This kind of learning helps them to remember and understand complex subject matters much better.
AR is expansively growing in the automotive industry. The requirement for car manuals is not needed, thanks to AR that brands are getting smarter. Earlier we had to visit the car dealer’s showroom to purchase a car and if we didn’t like a particular model or color we would check on another one.
Now with augmented reality, we can check the models, color, specifications by projecting the car’s virtual image onto the real world. This gives an unforgettable engaging buyer experience to the customers. A few brands using AR are BMW, Volvo, Nissan, Toyota, Jaguar, Mini, and Lexus to name a few.
Using augmented reality, brands not only give the customers an experience to remember but also benefit from increased business opportunities and sales. It is likely that soon AR will become an important component in digital marketing campaigns.
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