We, marketers, have the habit of grabbing something new and trying it out. In times when things are constantly changing we have to upgrade ourselves and make the maximum out of it. A chatbot is a service that automates certain chats, it formulates to connect to the user through a conversational interface.
It is powered by AI (Artificial Intelligence). Before making a purchase we had to scroll down a lot of pages to find that particular product or service, it was all clunky but now Chatbots have made it easier for a great user experience. Why create Chatbots?
It is an advanced technology that helps the customer user interface. So, if you want to stay connected and help the customer at every stage, Chatbot is sure to help you achieve it. How does a Chatbot work? Bots are built to solve specific commands or problems. This makes the usage very limited. You design your Chatbot according to the needs and increase your website conversion rates. How does it help?
By creating programs that would automate conversations, we save a lot of time and energy which would otherwise involve an employee interaction to sort the issue. By automating responses you make it not only easier but also invite a lot of such interactions with the customer. More number of users answered.
How is it done? By asking simple questions like “how can I help?” What are you looking out for? You can help the customer and understand him better thereby generating prospective leads. Asking them their email ids can help the sales team to understand their needs and help them in their purchase.
You create a ticket, generate a lead, and sign a deal or transaction. Providing round-the-clock 24/7 support You are available to answer their queries even after business hours. This you can achieve by automating responses to their queries and leaving them a message that the team would get in touch with them sooner.
Start with greeting them and initiate the conversation.
Hey! I am Rajdeep
Hope you have a great day!
How can I help you?
What are you looking for?
Get to know them. Remember you need to ask a lot of questions to understand them and know them better to keep the human touch user experience in mind. Tell them about your services. If they have a problem understanding a particular service, explain it to them. Let them know how you can help them solve their problem by offering your services. Save their journey and look to it when the need arises. By doing so, you can track their conversations and see how many leads you have generated through this.
What is the revenue generated by using Chatbots?
What is the scope for improvement?
Make a calendar and follow up on how you could better the user experience?
Is it required? Does it solve your purpose?
Create Live Chatbots to connect with your customers directly.
What are the various Chatbots platforms you can use?
Drift Chatbot
Collect chat
Tawk
Mobile monkey
Bold 360
You can either create one or buy one based on your requirement.
Have you ever felt what if somebody told you about the products or provide you with the best
solutions making your shopping timesaving? Chatbots are exactly there to solve the purpose of a great user experience and stay connected to help understand and customize your specific needs. For example, if you wanted to shop for Men apparel (casuals) from Myntra, a Chatbot could help take you to that page and make your shopping easier as Myntra provides a varied list of products.
They provide 24/7 assistance and hence help in generating leads, sales, and increased conversions. Chatbots are still in the initial stages of development. But having said that they are definitely on the verge to enhance the future of customer service engagement. Chatbots will be one of the important ways to communicate and engage the customers and understand their queries but they can never replace the human experience.
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