Customer Retention

Companies that wish to grow and never remain stagnant should adopt customer retention as a major strategy.

Businesses that retain customers tend to grow in scope and leads to an increase in the Return of Investment (ROI). Retaining a customer is the art of making them come back for the product post-purchase. Businesses naturally spend a lot on customer acquisition strategies and trend to neglect customer retention. Yet selling to an existing customer and retaining them is far cheaper than acquiring a new customer.

The challenge that most companies face is the strategy to implement in retaining their existing customer post- purchase. This is where Goed Digital can help you. Goed Digital’s Customer retention strategy can retain a customer and keep them loop through retargeting and specialized value-added services. This ensures businesses increase in brand awareness and increase in your profits.

Marketing is basically increasing the sales and in-turn increasing the revenue of the company. Digital Marketing tools has endless possibilities for retaining a customer. A business can be in constant touch with their customer in the online world. They can send an existing customer exciting deals and offers; personalised to each customer.

Research conducted by marketing metrics states that the success rate of selling a product to an existing customer is 60-70%, while the success rate of selling a product to an existing customer is 5-20%, which is a substantially higher percentage.

To do this, they need to sell more.

As a result, sales teams and marketing teams concentrate more on gaining new customers and not retaining them. This is the wrong approach. Goed Digital gives importance to customer acquisition as well as customer retention.

The reason where a lot of people fail miserably is that they think having a killer product or service is more than enough and existing customers will follow up. This might be true in certain cases but it is very likely for the customer to leave at some point in time.
The customer shouldn’t feel that you don’t care about them and lose hope, this may result in them leaving for another product.

We at Goed Digital take customer retention seriously. Companies that retain customers see an increase in Return of Investment and an increase in business growth than the companies that don’t care about retaining the customers