Influencer Marketing

We are one of the top Influencer marketing agencies in Chennai offering services specially designed according to your business. Each business requires different influencer’s, we unleash your online visibility with our unique strategies. 

The existence of social media has changed exponentially the way consumers connect to a brand. Influencer marketing is the way of promoting your business, increasing traffic and reaching out to new audiences with the help of social media influencers and bloggers. Influencer marketing in India is picking up well and is a very effective strategy used by all businesses at some point in time to promote their brand. 

When a celebrity endorses a product we immediately connect to it. It works the best as a lot of people follow, trust them and their recommendations are highly valued by their followers. A successful marketing campaign requires a deep understanding of the target audience and their behavior. Brands use this to bring in more customers to buy their products. 75% of the marketers believe that the traffic from influencer marketing yields more productivity. An influencer marketing agency understands the various strategies involved in helping you run a successful campaign.

Impact of influencer marketing

Higher ROI

When a business crosses the state of equilibrium, the performance beyond that is measured as profits. Any business aims to generate more leads leading to an increase in sales and profit. You are promised to get a higher return on investment when the campaign is successful.

Customer acquisition

It refers to acquiring customers to your business and builds a long-term relationship with your customers. It helps in bringing new customers to your brand. More people get to know about your brand which makes them take the desired action. There is a wider reach and they connect to your brand better when a known person endorses it. 

Word of mouth

It is the traditional best way of marketing and has been successful before the advent of technology. A lot of us have made purchases because a friend of ours referred us to try a particular product. When you see a particular ad you tend to talk about it thereby spreading more information about it. 

An influencer marketing company will look into the various types of Influencers to run their campaign they are:

Micro-Influencers- The term itself answers for itself. Micro-Influencers are those with few thousands of followers who actively engage with their audiences about recommendations. There is a lot of engagement in micro-influencers and they are more likely to get you the numbers.

Macro Influencers- They are those who are known by many and are known to have millions of followers. The cost involved in collaborating with macro-influencers can be expensive.

Nano Influencers are the ones who typically have 1000-10000 followers on social media. They connect more as they will be interacting in specific categories and are more personalized in their interactions.

It is important to connect to the right influencer to create an impact on the audience. We help you scale heights with our digital media team ensuring a higher return on investment as we care for you as well as your customers. Goed digital is an influencer marketing platform in India, with our team to help you take your brand to the next level.