Goed digital is a search engine marketing company, which helps you gain prominence on the search engine results page. We offer search engine marketing services to help you compete with other big brands. We help you connect with the right customer, increasing your brand visibility. We provide services across all platforms and offer LinkedIn marketing services, LinkedIn advertising, Facebook marketing services to name a few. Search engine marketing is a form of paid advertising marketing strategy used to rank better on the Search engine results page (SERP).
It is also referred to as Pay per click (PPC) where your ad will appear on related searches. It is one of the fastest ways to direct users to your website, increasing your web traffic. In SEM the results appear on top of the organic results i.e., your ads will appear above the organic search results. PPC need not always come under SEM as it can also appear on other channels like Facebook Ads, Instagram Ads, or other websites. PPC or Pay per click is where a brand is charged each time a user clicks on it. There are various platforms where a brand can display its Ads. Google Ads, Bing, MSN are the commonly used search engines to showcase your Ads.
We will see how Google Ads work. Once you enter into the SEM then you will have to get into an Ad auction. Every Google Ad goes through an Ad auction before they appear on the search engine results pages. Every keyword is identified then auctioned. You will have to bid a price for the keyword and the amount you will spend for every click. Google then decides on various factors and if your keywords are good then your Ad is placed accordingly.
Nowadays it has become a necessity that every business needs an online presence. Every business requires owning a website, a social media page, and being active in the online medium. It helps the users to get to know about the company, its product or services. Investing in Ads helps you to be known by a specific audience thereby getting you the numbers for conversion.
You can target Ads based on which part of the world you want your Ad to be visible. You can decide on the demography where you want to place the Ads. It helps you to target a specific audience in any part of the world. When it is for a specific audience you can see how well your ad performs.
Paid Ads help you to target your Ads based on the search results of the user. You can make it visible to those related to your product keywords. Only product-related searches will direct them to your website. The Ads are optimized according to the keywords gaining you the traffic towards your website.
You will be paying only when a user clicks your ad. Your Ads will appear on the Search engine results page and only when a user clicks on your Ad making him visit your landing page, will you be charged for it.
With the right Ad copies and strategies, you can track the sale that happens quickly just after seeing the Ad. If your Ad has the right set of keywords then there are more chances for it to perform well.
It can help you compete with other businesses and you can appear at the top as Ads can be placed at the top of organic SEO. You have a competitive edge over your competitors towards being noticed by your customers.
It costs less than traditional Ads and it works better than traditional Ads. You might be paying a huge sum for the prime time if you had to place an Ad on TV and you don’t get to choose your audience. In SEM you can target the audience and if any Ad does not give you the right results, you can immediately change how it performs.
There is no one-size-fits-all. You have to do research and use different strategies to see which best suit your business model. Goed digital helps you get the results through our well-structured plan of action.
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