ON PAGE SEO
Goed Digital offers an array of digital marketing services that can enhance a company’s digital presence.
SEO – ON PAGE
Search Engine Optimization is the process of optimizing web pages to
Improve search engine rankings
Ranking in SEO refers to the website’s position in the search engine results page.
Here Google lists Goed digital as the first search result without search engine marketing. This is achieved through Search Engine Optimisation.
Increase in organic traffic
This optimization can be done through
Optimizing Headlines
Keyword friendly compelling headlines are vital for a website to rank well in the search results.
HTML Title Tags
The title tag provides information or context as to what the website is about. This tag is also prominently featured in the search engine results page.
Meta Description
Meta descriptions are a very important optimization point. These tags provide a description of what page is about and is often displayed in SERPs under the title of the page.
CASE STUDY EXAMPLE
A little background.
X has a coffee shop in the central part of the city. He wanted to build his business and wanted our help to drive customers into his shop. To do this people should be made aware of his business and drive traffic and recurring leads to his website.
We knew a SEO strategy was necessary because a website contributes largely into a company’s online presence and would also generate long-term exposure.
First what we did was recognize the keywords and their search volumes related to his business and then implemented it to his website.
After keyword optimization was done, we needed to make optimise the site’s title tag, headline and meta description.
Example:
Headline
“Coffee, when you need it the most”
Title tags
‘We serve Hot and Cold beverages’
Meta Description
Best coffeehouse in the city. We serve espresso, latte, cappuccino with light snacks, sandwiches, muffins and fruits; all under one roof. Visit us now!
The final step as a part of the strategy was to upload SEO friendly content in the website.
This all doesn’t happen overnight; consistency is the key gradually after four months after publishing the site, it had generated 13,433 organic page views.
