PERFORMANCE ANALYSIS
Performance analysis is critical to any business because it helps in studying or comparing a specific campaign or strategy to the initial aim or vision. Here are a few techniques through how Goed performs a performance analysis.
Data driven result analysis
We value data more than opinions. Data driven analysis makes it easier to assess on factual and objective information.
Here this is the results of a SEO Strategy we initiated. We’ll iterate on the following data for better results in the future.
A/B TESTING
In A/B testing we compare two segments of a website to different variants of demographics to measure which drives more conversions.
This can give us abundant information on which variant will perform better and put those results into different campaigns as well as strategies.
CASE STUDY
MR. X owns a coffee shop in the central part of the city. He wanted our help in identifying why there are no great conversions happening in his website though there are a lot of visitors.
We as a first step of our performance analysis strategy did a preliminary research on how his website is performing currently. Then we devised a plan to aggregate certain segments of the website and target it toward different segments of customers
Then we used quantitative analytical tools like Google analytics, omniture and mixpanel to measure results.
We found out that website design was a compelling factor as well as price. We made him another website with a different design and advised him on reducing the price a little.
This drove great traffic to his website as well as conversions.
