What is OFF Page SEO?

Many people seldom talk about OFF Page SEO. They simply mean SEO means ON Page SEO. The main reason behind that it is really a time consuming task to perform OFF Page SEO. But in many good Digital Marketing Companies, there will be a dedicated team working in OFF Page SEO.

ON Page SEO normally ends when the awesome website design in done. We used to keep great content, eye catching creatives, keyword rich stuffs on the website. But is this enough for high ranking website ?. My answer is a big NO. These stuffs are just enough to get a position in Google result page. But they are not enough to get a good position above the competitor’s position. So here comes the OFF Page SEO to help us to push the rank.

Broadly speaking, OFF Page SEO links are the sign boards which are pointing to our website and hence our business. More the links or the sign boards, more traffic reaches our website. Traffic need not be only to our website, but to Social Media pages also.

Creating links all possible means is not the correct way of OFF Page SEO. We have to ensure the other site is having good reputation with google. We need to see PA, DA etc. before generating a link. Also it will be important to note how many quality links are generated in the site already. Providing link of our website in Facebook and other social media is also a way of link building. But it is always better to get links from different websites pointing to almost all of our web pages. 

Link building is not only posting our URL’s. There are other ways too. Few of them are posting an article in a good blog site, posting images in image sharing sites, infographic images sharing in relevant sites, pdf document sharing, google my business presence, listing in local business sites and classifieds etc. Use all means is the best approach to OFF Page SEO. 

Good Luck !